BACKGROUND & STRATEGY
When The Textured Edge was preparing to open their business, the concept of decorative concrete landscape edging was still relatively new. The goal in creating their identity was to instantly convey this unique service using very simple lines.
Brand Development, Logo Design, Web Design, Art & Creative Direction
The logo design captures the trademark beauty of the flowing concrete and hints at the large selection of patterns available. The company’s profile got a nice boost when their work appeared on an episode of “Extreme Makeover: Home Edition.”