BACKGROUND & STRATEGY
The opening of Always Dancing studio was a dream come true for Nikki Beverly. The name of the business came from one of her favorite quotes, “Life is better when you’re always dancing!” Her vision for the logo included an infinity symbol and “something which looked good in teal.”
Brand Development, Logo Design, Art & Creative Direction
Upon opening, the studio became a place of boisterous enjoyment for the many girls and boys who began taking classes. The identity represents a sense of pride for the students and helps to attract new dancers.