BACKGROUND & STRATEGY
With a multi-million dollar expansion project raising their profile in the community both literally and figuratively, Guthrie Memorial Library was looking for a new logo and identity. The expansion committee selected a sleek, geometric logo from the initial round of suggestions, and the design was refined with input from the project’s architect.
Brand Development, Logo Design, Art & Creative Direction
The Library’s new logo celebrates the history of the institution while embracing its future. It can be found throughout the building and the surrounding community. A modified version of the logo was used to commemorate the Library’s centennial celebration as well.