BACKGROUND & STRATEGY
Under new management, Senior Management Services was looking to rebrand with a new identity.
Brand Development, Logo Design, Web Design, Copywriting, Art & Creative Direction
A new logo updated the “SMS” acronym with an image respectfully evocative of a sunset. Emphasis on the word “Senior” and the introduction of Purple as an accent color also contributed to an exciting rebirth of their brand. New copywriting and imagery for their website and printed materials completed the campaign.