BACKGROUND & STRATEGY
When Big Mike and his crew were ready to move from steaming crabs in Mike’s garage to opening their first sit-down restaurant location, they needed an identity that would attract hungry customers.
Brand Development, Illustrated Mascot & Logo Design, Art & Creative Direction
The crab mascot immediately grabbed attention across a multitude of applications from menus, signage, and uniforms. The identity also provided the restaurant with a secondary stream of income from sales of t-shirts and merchandise displaying the logo.