BACKGROUND & STRATEGY
A youth baseball tournament needed a professional identity to attract teams for their inaugural event. The event was being held in Hanover, PA, so the name “Snacktown Showdown” was chosen. Hanover is affectionately known as the “Snack Food Capital of the World.”
Brand Development, Logo Design, Website Design, T-Shirt Design, Art & Creative Direction
The event was a success before the first pitch was thrown, and subsequent events would attract nearly 100 teams to Hanover annually. A sponsorship agreement with nearby Utz Quality Foods led to further exposure, and sales of promotional t-shirts provided a nice boost to the funds raised.