BACKGROUND & STRATEGY
The building which once housed the first paper mill in western Pennsylvania was built in 1792. In the two centuries that followed, the location also served as an orphanage, a salvage yard, and an important stop on the Underground Railroad. Most recently, it has been the home of a craft and home decor boutique. The new owners of the building and business were looking for marketing materials which promoted the unique site and its new services.
Logo Update, Art & Creative Direction, Web Design, Digital Photography
The Stone Mill already had a logo featuring a hand-drawn illustration of their historic building. Maintaining an emphasis on this beautiful rendering while updating the logo for modern applications was skillfully accomplished. Promoting new services as a wedding venue and event host was also a focus of new advertising.