BACKGROUND & STRATEGY
Quigley Motor Company spent decades earning a worldwide reputation for high-quality four-wheel-drive conversion vans that provide reliable transportation to the most extreme corners of the globe. Leading up to the company’s fiftieth anniversary, they were looking to update their brand.
Brand Development, Logo Design, Art & Creative Direction
A focus on their identity as “Quigley 4×4” and a bright lime green color scheme grabbed attention immediately, while a “Conquer Your World” marketing campaign led to an even higher profile in their niche markets.